Citizen Men’s Eco-Drive Avion Watch with Leather Strap

CITIZEN Eco-Drive Avion Men's Watch

Crafted in Japan, the CITIZEN Avion Men's Watch is a luxury timepiece that combines technical advancements and a sporty style. Made from stainless-steel, this watch features luminous hands and a mineral crystal. It also includes our Eco-Drive technology, powered by light and never needing a battery. With a 100 meters water resistance and 5 year limited warranty, it is a durable and reliable choice for the modern man.

Reminiscent of transatlantic flights from the 1950's, the Avion watch is a vintage-inspired piece. It has design cues taken from the golden age of travel including a rich brown leather strap with contrast stitching and classic day/date function. The stainless steel case with charcoal grey dial gives it a timeless and elegant look. The watch is driven by our Eco-Drive technology with caliber number J810, showcasing our commitment to innovation and quality.

Since its establishment in 1930, CITIZEN has embraced a multi-cultural mindset that values excellence and creativity. The brand aims to cultivate a culture of positive change and ongoing evolution through its craft. With a focus on craftsmanship and a dedication to pushing the boundaries of technology, CITIZEN continues to set new standards within the watchmaking industry.

One of CITIZEN's most significant technological breakthroughs is the development of the light-driven Eco-Drive watch. This innovation, introduced in 1976 and later in the form of the Eco-Drive in 1995, revolutionized the way watches are powered. By harnessing electrical power from any light source, Eco-Drive eliminated the need for batteries, making it accessible to people around the world.

CITIZEN's product development policy, "The Fusion of Technology and Beauty," motivates the brand to merge cutting-edge technology with exquisite design, inspiring individuals to strive for excellence. This belief is reflected in CITIZEN's Better Starts Now campaign, which encourages individuals to make continuous improvements in their lives.

In collaboration with Wieden+Kennedy, CITIZEN has launched a new global brand identity and website that embodies the Better Starts Now philosophy. The brand's dedication to continuous improvement is evident in its commitment to creating a better present and future for all.

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